The brand concept was born out of the experience of wearing fragrances and the love of scent. This has always been a bold form of expression that is both quiet and rebellious—making a first impression in a room, without saying a word. 

The brand name is both English and Japanese to showcase a merge of cultures, traditions, and unexpected ingredients. The word cult is representational of one becoming an enthusiast of something, even obsessing. Kaori is the Japanese word for scent, or fragrance—together forming the Cult of Kaori.